Deutsch enlists Jack Frost (and Alexa) to help you chill this holiday with a meditation skill

Deutsch launched the Holiday Chill Amazon Alexa skill for a bit of holiday meditation / Deutsch

Deutsch created a meditation skill for the Amazon’s Alexa-enabled devices that allows users to relax during the winter months.

Holiday Chill includes four guided meditations narrated by Jack Frost as well as some soothing winter soundscapes for those who prefer to guide their own meditative practice.

Deutsch gifted its employees and clients with Amazon Echo Dots, but the skill is available for public use. All one has to do is tell their device, “Alexa, enable Holiday Chill” and the meditations immediately become available.

"We encourage our employees to practice meditation and mindfulness,” Val DiFebo, Deutsch’s chief executive officer said, “we offer group mediation once a week and have amazing feedback on the value it provides. We created 'The Holiday Chill' with the hope that everyone, from clients to employees to friends and family, can take a moment to be mindful and find some inner peace and balance during the most hectic season.”

Daniel Murphy, Deutsch’s senior vice president of digital operations and production, said: "With Holiday Chill we started with a genuine albeit obvious truth — the holidays are stressful — and tried to think of a solve that worked better screen free, v in-app, and considered how and where skills are used. We imagine the crackling fire can help soothe kitchens and living rooms with mixed company and the guided meditations are great for alone time in the office or bedroom.”

This Alexa skill has been among the inventive ways agencies are spreading chill to clients, employees, and the public this holiday season. Take a look through all the best gifts and holiday cards that agencies have delivered this year.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Bennett Bennett

Bennett D. Bennett is a staff writer at The Drum covering agencies, the media landscape, creativity and innovation. An NYC native, MAIP alum and City College of New York grad, Bennett previously was an award-winning copywriter at BBDO New York and lends his unique perspective and voice to The Drum's editorial staff. Previously a member of the Adcolor Advisory Board, he currently sits on the AAF's Mosaic Next-Generation Leadership Council and the 4As Steering Committee.

All by Bennett