It is time for regional agencies to gather all their best work from the last 12 months, The Drum Roses Creative Awards are open for business.
“Last year I saw a lot of great craft. It’s great to see more clients investing into the power of craft to connect with audiences. I think we will see more of that hopefully. More craft with an emphasis of traditional skills intersecting with technology,” said Wayne Deakin, a former judge for The Drum Roses Awards. Looking ahead to 2018, the former AKQA executive creative director, firmly believes that now is the time to be pushing great creative craft.
The Roses Creative Awards recognise the very best creativity in advertising, design and digital. Each year sees the best regional agencies compete for a gold, silver or bronze accolade, awarded by a prestigious judging panel. Anyone producing great creative work is eligible to enter, provided your headquarters are based in the UK or Ireland but outside London’s M25.
Deakin, who has currently teamed up with Movidiam to help reimagine the way film/video content is produced, continued: “As an Aussie outsider, I always found it strange why we focus so much on London? Other countries I’ve worked in like US, Germany and even Oz, have great work coming from many of their cities. LA work is different than Chicago. Hamburg is different than Berlin. Sydney to Melbourne has a difference.
“For me different cities add some different culture and flavours to work. I love seeing that culture baked into the work and shining bright. It’s like in music for example, you pick up something of the energy, strength or grit of the people in that region.”
Digital content marketing agency, Content OD, took home the Chairman’s Award 2017 for its animation for Pause. Managing director, Anna Parkin said: “We knew we had created great work that was getting results, so we wanted to shout about what we do – which is clever content. Our animations are particularly stand out, like the work for Pause, which is simple storytelling that evokes emotion and most importantly - action. (When we received the Chairman's award at the Roses, Trevor Beattie handed us a £500 cheque for the charity).”
Smith added: “I generally think simplicity is key, with clear, demonstrable results. You have to leave your ego at the door when writing the entry, and just make sure it shows the effect it has had on your client’s bottom line and their customers.”
The Drum Roses Awards are now open to entries. Submit your work before Friday February 9 for a chance to have your work recognised as the best of the best.
What categories will you enter? There is a wide variety of creative areas you can choose, including: craft, design, print, radio, outdoor, TV/cinema, technology and digital.