Creative work of the week APAC: Re:Scam uses AI to force scammers to have a taste of their own medicine

The winner of this week's creative work of the week in Asia Pacific is Netsafe, which created an email AI assistant which will waste the time of scammers until they stop, rather than delete or warn users of scam.

The AI assistant, created by DDB New Zealand, is called Re:scam and works by using artificial intelligence to respond convincingly to scammers, wasting their time until they stop.

If a person has been sent some scam, they can forward it to Re:scam who will do all the hard work for them.

Netsafe: Re:scam by DDB NZ

Added 30 November 2017
Agency: DDB NZ
Overall Rating
5/5 Vote

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Shawn Lim

Shawn Lim is a reporter at The Drum, covering industry news around the Asia Pacific region with a focus on Singapore and Southeast Asia. Based in Singapore, he has worked across photography, video and online, covering a range of subjects including current affairs and sports.

Before Game of Thrones, he was a huge Breaking Bad fan. He does CrossFit and yoga to stay healthy.

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