Rauxa brings in Preeti Patel from Huge as vice president of technology

20-year industry veteran Preeti Patel joins Rauxa as their vice president of technology / Rauxa

Full-service independent agency Rauxa announced the appointment of Preeti Patel, a 20-year industry veteran to the role of vice president, technology.

Patel was placed in Rauxa’s New York office, leading long-term strategy and innovation opportunities for a group of clients including Vans and Frontpoint Security. Prior to entering this role, Patel worked at 360i, the Marlin Company, and was most recently senior director of technology for IPG agency Huge. There, she delivered award-winning campaigns, led platform strategy and product development for Thompson Reuters, Verizon and Morgan Stanley.

A graduate of Maharashtra Institute of Technology (MIT) in India, Patel also holds three patents for electronic media communication, creation and distribution systems.

Gina Alshuler, president and chief executive officer of Rauxa said: “Not only does Preeti come to us with years of relevant experience leading digital transformations for brands, but she also has a strong drive and determination to be innovative. Our clients want to win and Preeti is here to help them do just that.”

Patel added: "It’s an exciting time to join the Rauxa team. I’ve been in this industry for more than 20 years, and it’s refreshing to join a female-led management team that’s looking to use data and creativity to answer clients’ business challenges.”

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Bennett Bennett

Bennett D. Bennett is a staff writer at The Drum covering agencies, the media landscape, creativity and innovation. An NYC native, MAIP alum and City College of New York grad, Bennett previously was an award-winning copywriter at BBDO New York and lends his unique perspective and voice to The Drum's editorial staff. Previously a member of the Adcolor Advisory Board, he currently sits on the AAF's Mosaic Next-Generation Leadership Council and the 4As Steering Committee.

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