Ogilvy & Mather has acquired a majority stake in ARBA, a Hong Kong-based digital consultancy.
The five-year-old agency specialises in digital design and software engineering, counting many high profile finance brands as clients. With around 40 members of staff, the company services brands such as FWD, Prudential and Hang Seng Bank.
According to Ogilvy, the investment will help the agency to build its digital capabilities, particularly in the areas of mobile development and CRM.
On a wider WPP level, the agency said the acquisition is in line with the holding group’s commitment to three key strategic pillars: technology, data and content. It adds to WPP’s roster of digital businesses, including Salmon, Wunderman, Hogarth and Deeplocal.
WPP has been making significant changes to its businesses throughout 2017, consolidating within some of its core areas, including digital. One of the most recent moves in this strategy saw Rockfish being moved within the VML brand. One of the most significant mergers within WPP’s digital agencies was the decision to merge Possible within Wunderman earlier this year.