Godrej Appliances aims to tackle allergens with its new product in the latest film
Indian home appliance brand Godrej has rolled out a TV campaign to raise awareness about how bacteria can cause allergies among kids and how the problem can be solved with its new washing machine.
Godrej Appliances aims to tackle allergens with its new product in the latest film
The film titled 'Soch ke banaya hai' (It has been made after thinking) is conceptualized by Creativeland Asia and opens with children practising a band performance in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm while another kid starts sneezing.
Soon the entire band is sneezing and scratching through their performance. One kid who isn’t affected by the infection expresses his concern by saying they cannot succeed if they continue sneezing and scratching.
The film then shows how the Godrej Eon Front Load Washing Machine’s allergy protect mode gets rid of invisible allergens and bacteria as well as stains.
Swati Rathi, marketing head, Godrej Appliances said: “At Godrej Appliances, we consistently upgrade & develop our product portfolio to cater to the evolving needs of customers. In line with this, we have introduced the Godrej Eon Front Load Washing Machine with features that resonate well with our core brand values of being thoughtful and innovative. In our new commercial, we are communicating the allergy protect mode – a relevant advancement over the core concept of cleanliness.”
Anu Joseph, chief creative officer, Creativeland Asia said: “The ‘symphony of sneezes and scratches’ was a great way of driving home the point of allergies coming in the way of a child’s interests and efforts. It also stays true to the brand philosophy of ‘Soch ke banaya hai’.”
