Creative Work of the Week: Christian Aid’s choir of Christmas grub sing of food waste
The penultimate Creative Work of the Week for 2017 is a stop-motion film from Christian Aid, which features endearing sprouts, carrots and other festive foodstuffs singing about how much food is wasted in the UK during December.
‘Oh What A Waste’ uses real food from a traditional Christmas dinner, combined with a unique version of the Twelve Days of Christmas composed by David M Saunders. It was directed by Rebecca Gower and produced in-house by Emma Wigley.
The film aims to highlight the vast quantity of edibles the UK public throws away every year, and encourage the UK public to shop wisely at Christmas.
The charity is also encouraging Brits to donate the money they save to families in places such as South Sudan, who due to drought and conflict do not have enough to eat.
The campaign forms part of the Department for International Development’s UK Aid Match Christmas appeal, where for every pound the public gives to supporting people living in poverty, the UK Government will also give a pound.
Ian Livett, head of fundraising at Christian Aid, said: “Oh What A Waste is a bit of festive fun but it highlights a serious message. If we’re all bit more careful with our Christmas food shop, buying only what we need, then we can save more, waste less and save lives.”
