Ad of the Day: Singapore Airlines highlights the gift of giving during the festive season in short film

Singapore Airlines' new film features a father who frequently travels for work and receives surprises from his daughter.

Singapore Airlines has released a new short film to remind viewers that they are never far from those they love, ahead of the holiday season.

The film, which was created by TBWA\Singapore, tells a touching story inspired by travellers’ experiences. It features a father who frequently travels for work and each time he flies with the airline, his young daughter leaves a surprise in his bag.

These endearing gifts range from a toy pony to personal drawings, but the gifts become fewer and further in between as she grows older and finally moves away from home. However, one Christmas, she brings back the tradition with the biggest surprise for her father.

“We tend to think important moments only happen when we reach our destination, but our journeys are full of them too - especially while up in the skies, where many of us experience heightened emotions” said Michael Chadwick, executive planning director at TBWA.

“With this insight, we decided to tell a simple family story that many of us can personally relate to and that feels authentic for the brand.”

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Shawn Lim

Shawn Lim is a reporter at The Drum, covering industry news around the Asia Pacific region with a focus on Singapore and Southeast Asia. Based in Singapore, he has worked across photography, video and online, covering a range of subjects including current affairs and sports.

Before Game of Thrones, he was a huge Breaking Bad fan. He does CrossFit and yoga to stay healthy.

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