The Creator Collective is set to roll out its second content marketing bootcamp in January 2018 to empower creators who can later apply their learnings with brands like Singapore Tourism Board, OCBC Bank and Chan Brothers.
The programme is organized by Brand New Media (BNM) and supported by the Infocomm Media Development Authority (IMDA), Singapore Press Holdings (SPH) and the Asia Content Marketing Association (ACMA).
The participants will undergo 10 half-day workshops where they will learn about writing compelling stories, creating content and building an online audience through content marketing.
The winning group will receive a trophy, prize money to create a pilot project as well as a feature in a leading publication owned by SPH.
“Our objective is to get a new breed of creators and companies in Singapore excited about brand storytelling. We also want to inspire existing creators to continue making engaging content and facilitate a new generation of commercial online content creators in Singapore.” said Joanne de Rozario, managing director of BNM.
Goh Theng Kiat, chief marketing officer, Global Consumer Financial Services, OCBC Bank added: “Content creation is a core pillar of our marketing strategy to engage the right audience with the right message, in the right format and at the right moment. This partnership with Brand New Media to launch the Creator Collective will help grow the marketing community and inspire a generation of up and coming content experts.”