Uncarrier TV? Wireless carrier T-Mobile to launch streaming television service in 2018

T-Mobile announced the acquisition of TV provider Layer3 and its plans to launch a cable TV service in 2018

After purchasing streaming startup Layer3, T-Mobile announced that it will be launching a new streaming television service in 2018.

With this move, T-Mobile looks to compete with its wireless carrier rivals in distributing content. AT&T has DirecTV Now and Verizon has its Go90 service.

In a tweet to its users, T-Mobile announced its master plan to go after other carriers, as well as cable providers Charter and Comcast. “We are going to redefine a stupid, broken, arrogant industry," said T-Mobile chief executive John Legere.

Layer3, a Denver-based company that called itself a next-generation TV service, has offered more than 275 high-definition channels and 25,000 on-demand titles in five US cities. In a conversation with Reuters, T-Mobile expected its 17,000 retail stores and more than 30m yearly smartphone shipments to aid with promoting trials of the new service.

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Bennett Bennett

Bennett D. Bennett is a staff writer at The Drum covering agencies, the media landscape, creativity and innovation. An NYC native, MAIP alum and City College of New York grad, Bennett previously was an award-winning copywriter at BBDO New York and lends his unique perspective and voice to The Drum's editorial staff. Previously a member of the Adcolor Advisory Board, he currently sits on the AAF's Mosaic Next-Generation Leadership Council and the 4As Steering Committee.

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