The Information and Broadcasting Ministry (I&B) has enforced a ban on condom ads aired on TV from 6am to 10pm. The channels can air the ads late night between 10pm to 6am.
This move comes from the government after National Commission for Protection of Child Rights (NCPCR) approached the Ministry to ban the ads, citing inappropriate content which has an adverse effect on children.
According to Indian Express, NCPCR chairperson Stuti Kacker told PTI: “We have received complaints regarding condom advertisements showing inappropriate content. We welcome the decision of the government."
Earlier, the Confederation of All India Traders (CAIT) urged Indian Ministry of Consumer Affairs to ban Manforce condom's ad featuring actress Sunny Leone, citing "clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake.
The decision has gathered mixed reaction on social media:
That condom ad probably has the most prolific social message wrt to practicing safe sex. Unlike the commercial aspects, this ad targets the rural crowd and sends across a powerful social message.
— Aparna (@FuschiaScribe) December 12, 2017