Muji creates neon installation from pens to promote Tokyo

Muji Tokyo Pixel Pen

Muji has created a neon pop-installation mural of the Tokyo skyline using 37,968 pens, which is on display in its Paris store.

The Tokyo Pen Pixel installation has been created using the multicoloured Muji pens which incorporate projection mapping.

Muji said the installation is a “unique Christmas gift” for Tokyo’s sister city Paris and celebrates the similarities between the two cities major landmarks, the Tokyo Tower and the Eiffel Tower.

The installation has been created in collaboration with the Tokyo Metropolitan Government in a bid to promote the city as a travel destination.

The installation is on display in Muji’s Forum des Halles store in Paris and will run until December 17 after which the pens will be gifted to customers.

“The aim was to celebrate the vibrant colours of our city, and elevate an everyday product synonymous with the brand into something beautiful and unexpected,” said George Sugitomo, executive creative director R/GA Tokyo.

MUJI: Tokyo Pen Pixel by R/GA

Added 11 December 2017
Agency: R/GA
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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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