Created to announce the launch of the paper’s seasonal charity campaign, the covers for today’s edition (Friday) show ‘a message of hope’ from the paper, which is donating 7p from each sale to the charity.
The Scottish Sun’s donation is priced to remind readers that it costs Mary’s Meals just 7p to give a child in countries such as Haiti, Syria and Myanmar a meal. The paper estimates that funds raised from today’s edition will provide meals for as many as 180,000 children across the world.
Discussing the charity partnership, Scottish Sun editor Alan Muir said that the campaign would allow readers to support charity “simply by buying their favourite paper.”
“Mary's Meals spoke to us about their work and showed us a film of the children they are helping. It just breaks your heart,” he said. “Then, when you are told that 7p – just 7p, a figure you probably wouldn't bother to bend down and pick up if you dropped it in the street – can feed a starving kid for a day, you know that you have to do something. That's why we are donating 7p from every paper sold to the charity.”
The special edition runs a day before the paper is due to open it second annual pop-up charity shop in Glasgow’s St Enoch’s Centre, with proceeds shared between to Mary’s Meals and Rainbow Valley, a cancer therapy charity based in Scotland.
Daniel Adams, executive director, Mary’s Meals UK, added that they were “very excited” to work with the Scottish Sun. He said: “Our work in 15 countries, with some of the world’s poorest communities, is reaching more than 1.2 million children with a nutritious meal every school day, helping each child to gain an education and the hope of a brighter future.”
The Scottish Sun recently announced the launch of three new digital radio stations in partnership with Wireless Group.