T Group Productions acquires Big Boots Studios

Culver City’s T Group Productions is acquiring Big Boots Studios, a studio founded by Roger Mincheff that's described as a digital house “dedicated to engagement platforms.”

According to T Group, the acquisition is part of the company’s commitment to prioritizing digital and branded content. Earlier this year, T Group worked with Johnsonville and Droga5 to produce a sausage-themed reality cooking show called The Sausage Dome.

As part of the acquisition, T Group is establishing its own studio. Called T Group Media (TGM), the studio will be led by Mincheff, who will take on the role of president. He will report to Jenny Daly, president of T Group. Big Boots co-founder Anthony Kaan is leaving the company post-acquisition to launch a new venture.

Since its founding last year, Big Boots has produced original content for live music streaming platform LiveXLive and their ambassadors, including social media influencer Amanda Cerny. The company also has projects in development for Nick Cannon's Ncredible and DanceOn.

“Roger’s skills and relationships in creating digital channels that engage a mass audience are second to none,“ said Daly in a statement. “This new studio allows T Group to serve as a one stop shop, offering a complete, 360-degree approach for brands, talent and third-party producers. Together, TGM and T Group will feed each other across digital and linear, utilizing both worlds to engage content across all media.”

“These are chaotic times for studios and brands as their traditional models are fundamentally changing, but there is opportunity in chaos," added Mincheff. "Because T Group’s vision is holistic and spans all media, TGM’s reach and resources will allow us to create partnerships of unprecedented value.”

Since it was founded in 2010, T Group has produced shows including Lifetime’s ’24 to Life’ and Food Network’s 'Mystery Diners.'

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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