RNIB gets a feel for Christmas with launch of Braille greeting cards

The RNIB have produced a range of Braille Christmas cards in collaboration with Chapter.

A series of Braille Christmas cards to support the RNIB (Royal National Institute of Blind people) has been created by Chapter to allow blind and partially sighted people to ‘Feel Christmas’. With the central thought being ‘It’s beginning to feel a lot like Christmas’ each card features a popular Christmas lyric set in Braille.

Ian Boulter, Chapter creative director, said, "We create a card every year, but this year we wanted to do something to help others. We felt that as we work in such a visual industry, we could only imagine what it would be like not to experience the Christmas period to its fullest extent."

Working closely with a specialist Braille printer, Chapter created a suite of three cards, each based around a famous Christmas song. A Braille message communicates the song title, while carefully coloured dots provide a visual clue for the able sighted.

In the UK, there are almost 2 million people living with sight loss. The agency hopes that these cards will prompt a thoughtful appreciation of sight loss at a time of year when imagery is such an integral part of the season.

All money raised by the sale of these limited edition cards will be donated to the RNIB, helping to support the blind and visually impaired all year round. Cards are available to buy at www.feelchristmas.com.

Chapter are a full-service marketing communications agency based in Birmingham, England; working with clients including Nissan, Halfords, Jewson, Calor and Whitworths.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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