For the second time in just over a month, the New York Lottery is a favorite of our North American readers, this time for a feel good holiday spot.
In 'Bodega Cat,' a friendly feline in a neighborhood bodega watches his owner smilingly deal with customers and give him a comfortable home in the process. As the owner leaves for the evening during the holiday season, we watch the cat as he pads through the aisles, ingeniously putting together a bag of unknown goodies. We see him riding the bus, then arriving at a home, where he drops a New York Lottery Holiday Scratch-Off game ticket into the mantle-hung stocking of his owner, who sleeps quietly in a chair.
As the cat delivers cheer (and the potential for winning), director Jake Scott shows us quintessential shots of New York during the holidays. The spot was done by McCann New York with assistance from UM (media) and Momentum (retail POS).
For bringing warm fuzzies and a slice of holiday season New York, The Drum's readers voted it the US Creative Work of the Week.
To see the full spot and creative credits, click on the Creative Works box below.
If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.