Grey Group global chief Michael Houston has announced the hiring of Dan Bennett to the newly-made position of chief innovation officer.
In his new role, Bennett will be responsible for driving Grey's digital agenda globally, infusing the agency's work with technological innovation and capitalizing on consumer data and analytics.
Bennett left McCann Worldwide as chief digital officer, where he was for two years, “working closely with strategic and creative teams across the agency to develop digital platforms, from mobile to web to physical digital elements." Before that, he founded and was managing director for AnalogFolk, and held director roles at J. Walter Thompson,TBWA/Chiat/Day, and London’s M&C Saatchi.
On naming Bennett to this post, Houston said: "Dan Bennett is uniquely qualified to leverage our digital capabilities for Grey's future success. He is going to be an integral member of our senior management team, working closely with our new Worldwide Chief Creative Officer, John Patroulis. Together, we will implement a next generation business model, with creativity as our center of gravity."
Grey Group has been shoring up their executive staff throughout 2017, including the hiring of Patroulis in May as chief creative officer, and the promotion of Houston to global chief executive officer in August.