Uber India partnered with Delhi Traffic Police to roll out a campaign to raise awareness on drunk driving incidents and promote road safety.
The 'Don’t Drink and Drive' campaign aims to discourage people from driving under the influence of alcohol. Uber will further offer a 50% discount on trips taken between 9pm to 2am. Promotional codes will also be available at 'Don’t Drink and Drive Kiosks' and at all police checkpoints in the form of flyers with a message to not drink and drive along with the code.
The current focus areas of the campaign are Khan market, Saket, Connaught Place and Hauz Khas Village in Delhi as they have high volume of bars and clubs.
Prabhjeet Singh, general manager, Delhi, Uber India said: “Uber India is committed to promoting road safety and reducing incidents of drunk driving by providing an effective alternative. We are proud of our association with the Delhi Traffic Police to address a critical issue of road safety in the city. With this collaborative initiative we aim to reduce road traffic violations and casualties in some proportion."