Secrets of Black Friday weekend 2017 revealed in Salecycle infographic

Black Friday 2017 proved a record breaker.

This year’s Black Friday weekend broke all previous records, with sales up almost 17% on 2016, according to a new infographic created by Salecycle.

Using client data to track spending patterns across Black Friday weekend, Salecycle’s findings reveal that, for the first time ever, Cyber Monday sales overtook those of Black Friday in the US, with $6.59bn spent, making it the biggest online sales day in history.

On Black Friday, the peak hour for online sales was between 4 and 5pm, but Cyber Monday volumes were even higher, with the busiest hour between 8 and 9pm. Overall sales volumes were 43% higher on Cyber Monday than Black Friday.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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