Creative Work of the Week: Sky Cinema relives a mum & daughter’s Favourite Things over 25 years

Creative Works voters have named Sky Cinema’s celebration of the Sound of Music – and the bond it creates through the generations – as their Creative Work of the Week.

The ad recounts a mother and daughter watching the Rodgers & Hammerstein classic over the course of a quarter of a century. One of the first films to ever be broadcast by Sky, the film is shown first to a wide-eyed four-year old watching Julie Andrews’ performance of My Favourite Things for the first time.

The scene is repeated as the daughter watches as an awkward teenager and a travelling young adult, before finally watching it with her own children and beginning a new cycle of Christmas movie traditions.

The 60-second ad features an original arrangement of My Favourite Things by Jonathan Goldstein. It was written by WCRS creatives Alicia Job and Jessica Watson, and directed by Ben Liam Jones at Strange Love Productions.

Luke Bradley-Jones, chief marketing officer of Sky UK, said: "The Sky Cinema Christmas campaign really highlights the huge role movies can play in bringing people together at Christmas. I always loved sitting down to watch Big and it’s a tradition I’ve carried on with my own kids.

"The TV ad captures the essence of what Christmas is all about, and is part of a much broader campaign that we’re sure will appeal to movie fans, both young and old."

Leon Jaume, executive creative director at WCRS, added: "A huge amount of skill and craft has gone into this little gem, but what I love most about it is that it comes from the hearts of Alicia and Jess, who wrote it based on their own Christmas rituals with their mothers."

Sky Cinema: Christmas 2017 by WCRS

Added 21 November 2017
Agency: WCRS
Overall Rating
5/5 Vote

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Katie Deighton

Katie Deighton is The Drum’s senior reporter for creative and video, based in London. She produces, films, presents and edits the title’s editorial video output, including series such as Anatomy of an Ad, Creative Pursuits and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing.

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