Three Ways Global Brands Embraced Politics to Engage Audiences

Three Ways Global Brands Embraced Politics to Engage Audiences

Consumers are becoming more politically aware - and fashion brands are responding to this trend. This study explores the way retail brands are navigating these changes and dealing with controversies along the way using three global brands as case studies: American Apparel, H&M and Nike. It looks at the role of creative in delivering these messages, emphasising that it can be the deciding factor between emotionally connecting with the audience and alienating them and how if and when they use data, they can understand their ever-changing demographics better.

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