The partnership will see Fetch combining its mobile marketing and analytics expertise with Dentsu and Dentsu Digital’s digital operations to help Japanese advertisers that seek to leverage the very best from mobile.
Kensuke Hara will lead Fetch Japan as general manager to provide holistic marketing solutions within the Japanese mobile market and will report into Fetch’s global executive board as well as Dentsu and Dentsu Digital.
He previously led the social media marketing team at Dentsu, before becoming the director of a new area development team focusing on mobile marketing at Dentsu Digital in July 2016.
“We have long harboured ambitions in Japan because of the wealth of digital economy clients found in the country and also the incredibly advanced mobile consumers found in market,” said James Connelly, chief executive of Fetch.
“We fully expect Fetch Japan to be one of our major offices in a short space of time complementing our existing European and USA presence.”