YouTube has rolled out its video-centric application YouTube Go in India, which allows users to watch videos, or download and watch them later, offline or without data.
It lets users to choose the video quality for the downloads; either HD quality videos or a light on data and space standard quality videos. Google discreetly launched the app’s beta version earlier this year, as reported by India Today.
The country- specific app is available to download for Android users in India and Indonesia. However, for many only the unreleased version of the YouTube Go is available to download from Google Play app store. It has further mentioned 'This app is in development. It maybe unstable'.
The Drum spoke with YouTube India's entertainment head who said that YouTube today is core part of the media mix for all brand advertisers.