Street musician gets e-tips in holiday spot for Interac

Hearing good music on the street during the holidays can make shopping more festive, but with fewer people carrying cash, tipping those musicians can now be done electronically. A new spot for Canadian nonprofit interbank network Interac brings life to the concept in its new holiday spot.

In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign that focuses its messaging on new technology-based payment solutions. It's lead video, by agency Zulu Alpha Kilo, shows us a joyful trumpet player entertaining shoppers in the snow. As he plays, the musician notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch. At the end of his day, however, he scrapes only a few coins from his case. In a touching twist at the end, he receives Interac e-transfers from all his regular fans in the neighborhood.

Andrea Danovitch with Interac Association/Acxsys Corporation said: “With the usage growth of digital payments increasing over the past few years, it made sense to emphasize the consumer’s control over their wallets by using their own money – especially during this time of year.”

In addition to speaking to Canadians about these new payment methods, Zak Mroueh, founder and chief creative officer at Zulu Alpha Kilo, said the campaign “brings forth an emotional element of coming together during the holidays.”

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Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

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