Research Technology

Fuller Research Group appoints Cuckoo to digital and brand projects

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By Michael Feeley, Founder and chief exec

November 30, 2017 | 2 min read

Fuller Research Group has appointed Cuckoo to support on various brand and digital projects due for completion early 2018.

Fuller is a collective of market research companies – Acumen, Aspect, Research Opinions, and Full Colour Research –a offering intelligent and comprehensive research solutions.

Fuller approached Cuckoo in August this year seeking a creative partnership with a local agency to lead their brand evolution and multiple website projects. Cuckoo was ultimately selected based on previous experience, culture and company values.

Julie Fuller, chief executive officer of the Fuller Research Group, said: “We felt that Cuckoo were the perfect fit for us. Their previous experience in market research and their ability to create award-winning campaigns made them an obvious choice for us as we take the next steps in the evolution of our business.”

Justine Wright, managing director and owner of Cuckoo, said: “We are delighted to work with Fuller Research Group, they are a great bunch of people and have so many exciting ideas for the future. It’s always more rewarding to work with like-minded people."

Salford-based Cuckoo is an integrated marketing and branding agency established in 1988 and rebranded as Cuckoo in 2008 when Justine Wright MD bought the agency. The agency's clients include Alliance Manchester Business School, Valor Hospitality, Wells Fargo, Muse Developments, Crowne Plaza, Holiday Inn, DoubleTree by Hilton and Experian, to name a few.

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Leading Manchester design, digital and marketing agency, bringing imaginative, effective brand solutions to a diverse range of clients.

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