The New York Times has hired Amber Guild to oversee its branded content studio’s marketing solutions team.
Guild will serve as president of T Brand Marketing Solutions, a new role at the company. She previously served as managing director of The Martin Agency’s New York office, which closed its doors earlier this year.
In her new role, she will lead T Brand Studio’s marketing solutions team as well as Fake Love, a design driven experiential agency that The New York Times acquired last year. According to The New York Times, she will lead a specific team within the T Brand Studio that focuses on agency-like work.
The New York Times has also promoted Sebastian Tomich to head of its advertising and marketing solutions group, a “newly named” entity - previously referred to as the advertising department - that will focus on three areas: media, partnerships and services.
Tomich founded T Brand Studio in 2014 while serving as vice president-advertising at The New York Times. He most recently served as senior vice president-advertising and innovation, where he led T Brand Studio’s growth in addition to overseeing Fake Love and HelloSociety, an influencer marketing agency that The New York Times acquired in 2016.
Of Guild’s appointment, Tomich said: “We’ve been speaking publicly for quite some time about T Brand Studio’s work evolving to be more agency-like and felt it was the right time to bring on an executive with the vision and experience to bring us to the next level. We’ll head into 2018 with an already one-of-a-kind offering in Fake Love, a growing content strategy offering and we’ll be looking to invest in services that leverage The Times’s data and technology resources. We couldn’t be more thrilled to have Amber come on board to lead these efforts.”
The New York Times has made two other appointments to support its advertising and marketing solutions group. Lisa Howard will step into the role of senior vice president and general manager of media, while Andy Wright will become senior vice president of partnerships. Both are newly created positions.
Howard will be responsible for The New York Times’s category-organized sales team in New York, its national sales offices in the US and around the globe, and the group’s planning and operations teams. She previously served as senior vice president-advertising.
Wright, who previously served as senior vice president-advertising and publisher of The New York Times Magazine, will assume leadership of a new division that will drive large-scale, integrated programs while working closely with key advertising partners and The New York Times’s news, product and technology teams.