Ad of the Day: New Zealand Police embrace quirky kiwi humour in 'most entertaining recruitment video'

New Zealand Police has launched a recruitment campaign like no other with a video dubbed, “the most entertaining Police recruitment video yet”.

The video uses the country’s quirky sense of humour in a bid to entice more kiwis to join the police force of the world’s “safest country”.

The light-hearted video is targeting a diverse range of New Zealanders and features more than 70 real police officers, including New Zealand Police Commissioner Mike Bush, as well the Police band, Police dogs, cats and helicopters.

The video also features appearances from the women’s rugby team the Black Ferns and social media star William Waiirua.

Police Commissioner, Mike Bush said, “New Zealand Police are striving to increase our overall staff numbers over next three years to meet our objective of being the safest country, and to deliver on the Government’s signalled staffing increase.”

The video was created by Ogilvy & Mather New Zealand and was directed by The Sweet Shop’s Damian Shatford.

Ogilvy’s executive creative director Regan Grafton, said, “We believe this video celebrates the kind of recruits New Zealand Police want on their team – ones who bring their own unique and diverse qualities, skills and quirks to the job.”

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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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