Rum maker Sailor Jerry has partnered with English punk band, Frank Carter and The Rattlesnakes ahead of their upcoming UK tour.
The partnership, which will kick off from 1 December, will see the band's front man Frank Carter on stage during the concerts with Sailor Jerry in hand. Sailor Jerry will organise competitions for fans to win exclusive memorabilia, backstage sound checks, an after party and tattoos, as reported by Manchester Pulse.
Fans can enter to win Sailor Jerry X Frank Carter & The Rattlesnakes tattoo experiences at each show by visiting Facebook.com/SailorJerry. Each winner selected will receive a Sailor Jerry flash art tattoo by Frank himself, plus two tickets to the show.
Carter said: “When I first saw Sailor Jerry tattoos, it had the same impact as the first time I heard Black Flag, the first time I saw Descent From The Cross, the first time I watched Apocalypse Now; suddenly the world made more sense, and I felt like I knew more about myself than I did before.”
"As an avid collector of tattoo memorabilia I have many sheets of original Sailor Jerry tattoo sketches. As such I decided to make some time available on the tour to let people come and see my collection and choose a tattoo to be applied by me.”