Harry Redknapp fronts bargain bin ‘Deadline Deals’ campaign for Game
Entertainment retailer Game has shown its game for anything after convincing Harry Redknapp to hang up his football boots in favour of car boots for its Black Friday ‘Deadline Deals’ promotional push.
More accustomed to the Premier League football manager Redknapp has been relegated to the third division for his low budget stint as a salesman, coaching his own squad of deal hunters by scattering a random collection of merchandise on the football pitch.
The Del Boy-esque appearance is accompanied by a cringeworthy voiceover provided by an out of his depth Game employee and interspersed by dramatic movie trailer-style graphics which fail to hide the sticking plaster and strings as a hapless Redknapp struggles to snag a copy of Crash Bandicoot for his team.
The campaign marks Game’s attempt to muscle in on Black Friday mania.