IAB SG Rolling Heavies: 90 Second’s Nick Erskine-Shaw on Singapore, the problem with intrapreneurs and being fired by his dad

The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.

As with the first series, The Drum is proud to exclusively host the series in which IAB Singapore CEO and ambassador to Southeast Asia Miranda Dimopoulos asks the hard questions (and the fun ones) about career and experiences.

The series has been co-produced for the IAB Singapore by 90 Seconds, a cloud video creation platform.

First up for series two is 90 Seconds co-founder and MD of Southeast Asia Nick Erskine-Shaw, who talks about having hustle, whether that is at the start of a career, or once you’ve reached leadership status.

Erskine-Shaw also discussed how his dad is a huge inspiration to him, however, his first job of cleaning for his dad ended up with him being sacked.

His most hated industry term is intrapreneur. Erskine-Shaw, said: “I have been hearing it for seven years in the biggest brands and the reason I don’t like it is that everyone should be thinking entrepreneurial. If you have a subset of people that are ‘intrapreneurs’ then that means it puts others in a box that aren’t doing that, and that’s bullshit.”

Recap on series one of Rolling Heavies, which featured leaders from ComScore, APD, SPH and Mplatform.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte