ArthurSteenHorneAdamson and Specsavers Creative take home top honours at The Cream Awards 2017
ArthurSteenHorneAdamson has snapped up The Drum Cream Awards top accolade, the grand prix, for its work on PEEL’s project, exploring self-identity and for the best use of photography and publications categories.
ArthurSteenHorneAdamson and Specsavers Creative take home top honours at The Cream Awards 2017
One of the Cream judges, Daniel Evans, creative director at Leo Burnett, said: "A perfect blend of not just tapping into culture but working with an audience to create an experience. The work is crafted, curated and created with passion and care throughout.
"From the physical to the digital each element builds on the narrative while allowing room for the audience to be part of the co-creation. Lots of agencies attempt to ‘make’ a movement, here the agency let a movement naturally happen and shape it."
Another prestigious win came from Specsaver Creative, who won the chairman’s award and gold for TV/cinema: advert category with its work on Arctic, as well as gold for the low budget ddvert (less than 20k) category for Specsavers Optical Group’s ‘Dracula’.
Chairman of the judging panel, Gerry Farrell, creative fixer at Gerry Farrell Inc, said: “I chose Specsavers because, unlike dozens of other entries, it didn't need a two minute explainer video to explain itself. It got its message across brilliantly in 30 seconds to a mass-market audience – anyone from nine to 90 years old would get it. It’s for a big brand, with an in-house agency, that’s built its number one reputation by doing exceptional work, year in year out. And it’s spit-your-tea-out funny.”
Tinker Taylor has taken gold for SPF’s #ITSWHATWEDO 2, inspired by Trainspotting 2, and played out in cinemas before the film.
Judge, Greig Anderson, creative director at Freytag Anderson, said: "The Tinker Taylor #ItsWhatWeDo2 film immediately caught our attention. Its first person perspective makes it very powerful and the nature of the content and the voiceover clearly resonate with the specific cinema audience.”
Gold winners also include: Pencil Studio for best use of illustration and packaging; borne for copywriting and poster; and Supple Studio for identity design and poster.
For a full list of the winners, please go to the awards website. The Cream Awards reward the best advertising, design and digital in the Midlands, East, South West and Wales.
Sponsored by: GBM, The Drum Network, The Drum’s RAR and TINT.