Global creative network for women SheSays is calling for nominations for its 'I Am Reindeer' initiative which aims to shine a spotlight on talented female creatives.
Launching for its second year, the project is based on a world-famous gender bias that comes to the fore around the festive season: that Rudolph is male. Santa's red-nosed friend is actually female, according to Edinburgh University professors, who found that only females get antlers at Christmas, while male's shed theirs mid-December.
The scheme launched last year and is part of SheSays' mission to increase the number of female creative directors working in the ad industry from the current figure of 12%.
As such, the playful initiative looks to highlight nine creative women working in the industry and raise their platform to help them rise to the top. To help shortlist the women who "bring the magic" SheSays is calling on others to nominate individuals for the project.
Last year, three women who were championed online as part of the campaign have gone on to become creative directors. Jade Tomin took on the role of creative director at Tribal Worldwide, while Caroline Paris has taken on the position at Brave. Catherine Hope, meanwhile, made the move from Rankin Photography to Sunshine as creative director.
The campaign will be led by SheSays president Casey Bird and creatives David Finch, Mark Teece and Emma Townley.