Creative work of the week APAC: Skechers uses holographic display to promote DLT-A collection
The winner of this week's creative work of the week in Asia Pacific is Skechers Singapore, which used a holographic display to promote its new footwear collection, the Skechers DLT-A at Dhoby Ghaut Station on the North East Line (NEL) in Singapore.
The campaign, which was created by Moove Media, uses a three-dimensional (3D) shoe donned by brand ambassador South Korean hip-hop rapper Zico and also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at the station.
