Ad of the Day: KFC turns its buckets into step dance drums for a ‘modern British Christmas’

KFC has foregone CGI and snow-covered scenery for a minimalist setting at Christmas, releasing a festive spot that sees an all-female six-piece perform a stripped down version of Sam Cooke’s 'Good Times' using only the chain’s buckets as percussion.

The film from Mother London was captured in one take and sweeps through the KFC Bucket song group’s step dance performance in an empty hall strung with Christmas lights. Artists Kayla, Nathalie, Lara, Andrea, Odilia and Nicey were selected to perform from step dance groups across the UK.

"We’ve chosen to shoot a simple, paired back execution as this story doesn’t need additional layers of complication to be heard,” said Chris Gallery, partner at Mother. "It’s something that we’ll all want this Christmas - to catch up with friends and family and feast."

The ad ends with the line ‘Roll Together, Feast Together’, a message that will be translated beyond the TVC into radio, outdoor, social media, in-restaurant and editorial in the coming weeks.

The brand has also tapped five artist collectives, including Upteen Press and Spit the Atom, to design limited-edition buckets as part of the integrated initiative.

Jack Foley, senior brand manager at KFC UK & Ireland, added: "This campaign captures the spirit of a modern British Christmas. Putting the KFC bucket at the heart of it showcases what KFC does best - bringing people together to feast."

Last week saw the finger-lickin' chicken brand unveil a bespoke $10,000 'internet escape pod' as a stunt ahead of the festive season.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter for creative and video, based in London. She produces, films, presents and edits the title’s editorial video output, including series such as Anatomy of an Ad, Creative Pursuits and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing.

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