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Mr Porter's Mayfair pop-up store engages users with a spy-like experience to promote Kingsman: The Golden Circle

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By Taruka Srivastav, Reporter

November 18, 2017 | 2 min read

In a tie-up with the movie Kingsman: The Golden Circle, digital agency Candyspace has brought a high-tech spy experience to Mr Porter's Mayfair pop-up store.

Mr. Porter's Mayfair pop-up store engages users with a spy-like experience to promote upcoming film Kingsman: The Golden Circle

Mr Porter's Mayfair pop-up store engages users with a spy-like experience to promote upcoming film Kingsman: The Golden Circle

The agency created two transparent display-based attractions using custom-designed hardware. The first showcased the Kingsman X Tag Heuer smartwatch. The second provided customers with an interactive mirror, opening up the store’s wider collection in a digital format.

It has also installed an interactive mirror in the form of a 55” monitor disguised as a functional mirror in the changing room. When revealed by the user, the interface displays the full range of clothing and accessories.

And there is a smartwatch showcase where a screen conceals a glass display with the image of a safe combination lock. Through user interaction, the safe can be unlocked and the smartwatch inside revealed.

Tom Le Bon, head of video, Candyspace said: "It was a pleasure to be involved in a project for such a prestigious and cool collaboration of brand and franchise."

MR PORTER: advert-body-1 by Candyspace

By MR PORTER

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