Samsung losing share in China’s smart phone market as local brands dominate

Samsung is struggling to maintain share in the Chinese smartphone market

Samsung’s market share in China’s smartphone market is predicted to drop below 2% in Q4 2017, according to a report by market research firm Strategy Analytics.

Samsung was ranked ninth in China with a 2% share of the market in Q3, however, this is predicted to drop to 1.6% in the last quarter of the year, as the market leaders grow their share.

The Chinese smartphone market, which is the world’s largest, is currently dominated by Chinese brands, with market leader Huawei, followed by Oppo, Vivo and Xiaomi. These brands account for a combined share of 66% of the market.

Apple is currently in fifth place with 7% of the market, however, this share is expected to grow with the release of the iPhone X with Strategy Analytics predicting it could secure around 10% market share.

Despite its performance in China, Samsung remains the global smartphone market leader ahead of Apple. The brand recently launched a new campaign promoting the superiority of its smartphones over rival Apple.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

All by Danielle