UK Top Shazamed Ads: John Lewis push into the chart's top spot with Xmas ad

UK Top Shazamed Ads: John Lewis push into the chart's top spot with Xmas ad

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

It's no surprise that this week sees three Christmas ads enter the chart with the big day now less than six weeks away.

Taking the number one spot is the most anticipated Xmas ad of the year, John Lewis' Moz the Monster from Adam&EveDDB. With a sampling from Elbow's Golden Slumber, what starts out to be a terrible situation for the young boy with a monster under his bed, turns out to be a unforgettable friendship between the pair. The ad received lukewarm reactions, with people on Oxford Street claiming they "don't get it".

Making it in at number four, is Asda's Christmas helping of Fleetwood Mac, 'Don't Stop' and Charlie and the Chocolate Factory-esque ad (Saatchi), along with Boots (Ogilvy & Mather) at five, with a nostalgic tale of two sisters over four decades, as they exchange gifts.

Shazam Chart

1
Golden Slumbers
Artist: Elbow
Brand: John Lewis
Campaign:
Agency: Adam&evedbb
2
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: M&s Food – Autumn Food: Let’s Feast
Agency: Grey London
3
Baby
Artist: Bakermat
Brand: Simply Be
Campaign: Winter
Agency: Carat
4
Don't Stop
Artist: Fleetwood Mac
Brand: Asda
Campaign: Christmas Imaginarium
Agency: Saatchi
5
Only You
Artist: Yazoo
Brand: Boots
Campaign: Show Them You Know Them
Agency: Ogilvy & Mather
6
Makeba
Artist: Jain
Brand: Levis's
Campaign: Circles
Agency: Fcb West
7
Whippin
Artist: Kiiara
Brand: PRETTYLITTLETHING
Campaign: By Kourtney Kardashian
Agency: Mirabelle
8
On The Regular
Artist: Shamir
Brand: All Things Hair (Unilever)
Campaign: Beat Hair Boredom
Agency: Bbh
9
Warriors
Artist: Too Many Zooz
Brand: Google Pixel 2
Campaign: Questioning
Agency: Essence
10
Best Friend
Artist: Sofi Tukker
Brand: Apple
Campaign: Iphone X Is Here
Agency: Tbwa

Danielle Gibson

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