Facebook Messenger bot developed to keep readers of The Drum even more informed

Using The Drum’s Facebook Messenger Bot

As the proliferation of content delivery systems continues to expand, so too has The Drum’s ability to deliver its content to readers, with the development of a Facebook messenger bot, released this week.

The Facebook bot has been developed by OgilvyOne, with the process being led by experience planning partner, James Whatley and can be added to a Facebook Messenger profile simply by searching for The Drum on the messenger platform, or messaging The Drum on its Facebook page.

It features the ability to deliver via Facebook, the latest news, features, interviews and insights posted to The Drum Website daily, whenever the user needs it.

The release coincides with The Drum’s Botumentary which discusses the rise and uses of bots by media companies to deliver content, grow audiences and monetize around them as well. The film will be released later this week following a preview screening being held at Ogilvy & Mather’s Sea Containers offices in London.

Commenting as part of the Botumentary, Whatley explained: “The one thing we say about bots is that they are a branded experience in a platform consumer’s trust. So, when it comes to news organisations, if they’re pushing out headlines or news alerts and so on, consumers are spending more and more of their time within messenger apps, be that WhatsApp, Messenger, Line, WeChat, and having a presence in these messaging apps is actually super important to news organisations because that’s where their consumers are spending their time and so I would say that actually for keeping your readers regularly informed, using a messenger app bot is probably a good way to do that.”

Other ways to keep in touch with the latest on The Drum includes daily newsletters and through social media feeds on Twitter, Facebook and LinkedIn.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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