Indian liquor manufacturer Radico Khaitan hands its creative mandate to ADK-Fortune
Indian liquor manufacturer Radico Khaitan has named ADK-Fortune as its creative agency to lead the brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt.
Indian liquor manufacturer Radico Khaitan hands its creative mandate to ADK-Fortune
The account will be handled out of the agency’s Gurgaon office.
Amar Sinha, CEO Radico Khaitan, said: “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the Premium Vodka and Brandy Segments."
"We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally. We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.”
Subroto Pradhan, managing partner, ADK-Fortune said: “Radico is interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive Vodka and Brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas.”