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Marketing Technology Alibaba

Alibaba calls India an extremely important market for its global strategy

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By Taruka Srivastav, Reporter

November 13, 2017 | 2 min read

Chinese e-commerce giant Alibaba is vigorously investing in India and it now regards India as an extremely important market with regards to its global strategy.

Alibaba calls India as an extremely important market for its global strategy

Alibaba calls India as an extremely important market for its global strategy

At the 11.11 Global Shopping Festival, Alibaba Group's CEO Daniel Zhang said: "Globalisation is one of our key strategies for Alibaba. As part of this strategy, India is a very important topic. India is a very important market for us to look at."

"Before entering any new market, we ask ourselves how we can help the local market. For a market like India, the key aspect of our strategy is to help the local enterprises grow."

As reported by Economic Times, Alibaba which owns stake in Paytm is happy to see the growth of digital payments in India.

Alibaba is already in talks to venture into online groceries to face off against Amazon in India.

Marketing Technology Alibaba

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