Tesco has gone on the defence after it's 2017 Christmas ad 'Everyone's Welcome' was subjected to criticism for featuring a Muslim family exchanging gifts.
According to Tesco, the latest ad aims to show how people come together at Christmas hence the title 'Everyone's Welcome'. The TVC shines a spotlight on the human moments behind the preparation of the hallowed festive turkey. It also shows people of every faith ( Hindus, Muslim, Sikhs) being part of the celebration and supporting their friends.
As reported by Evening Standard, in a statement a Tesco spokesperson said: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”
The supermarket added that the Christmas campaign “will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all”.
The statement was issued after viewers took to social media to express their opinion about the ad.