John Lewis is annually the creator of one of the UK’s most anticipated Christmas ads and as a result has become a point of parody with media outlets, brands, and rogue video editors who have gathered to bring the £7m ad into disrepute.
2017 saw the launch of Moz the Monster, the thing that was teased with #UnderTheBed. This opened John Lewis to acclaim, and of course, ridicule from some elements on social media. Last year John Lewis released its cutesy ad Buster the Boxer as Donald Trump stormed to victory in the US presidential election, a timely event that shaped the parodies of 2016.
This year’s parodies wear their influences on their sleeves. The Drum voxpopped Londoners to see their reactions to the ad, more than one ‘didn’t get the ending’ where a troubled child was gifted a star-gazing nightlight.
Below are some of the parodies released at the time of publication. More will be added as they go live.
The Poke adopted children’s book character The Gruffalo who reflects on why he wasn’t chosen to play the monster.
Stranger Things (unofficial)
— Thomas Greader (@ThomasGreader) November 10, 2017
Parents with regular night-time rendezvous
Crocodile and expulsion of gas
Did a little John Lewis parody for work... MUST TURN ON pic.twitter.com/BHh5LOHEFF— Marcus Gibb ✊ (@CrocywriterMarc) November 10, 2017
Something to do with Trump
My New John Lewis Parody https://t.co/WuJyT6Xzoc
— Whovian-Samuel2002 (@LewisSamue) November 10, 2017
And finally MyVoucherCodes is, at the time of publishing, two hours past its self-imposed deadline of 3pm for its own parody.