Moz the Monster reimagined: the best of the John Lewis Christmas ad parodies

Moz the Monster parodies

John Lewis is annually the creator of one of the UK’s most anticipated Christmas ads and as a result has become a point of parody with media outlets, brands, and rogue video editors who have gathered to bring the £7m ad into disrepute.

2017 saw the launch of Moz the Monster, the thing that was teased with #UnderTheBed. This opened John Lewis to acclaim, and of course, ridicule from some elements on social media. Last year John Lewis released its cutesy ad Buster the Boxer as Donald Trump stormed to victory in the US presidential election, a timely event that shaped the parodies of 2016.

This year’s parodies wear their influences on their sleeves. The Drum voxpopped Londoners to see their reactions to the ad, more than one ‘didn’t get the ending’ where a troubled child was gifted a star-gazing nightlight.

Below are some of the parodies released at the time of publication. More will be added as they go live.

The Poke

The Poke adopted children’s book character The Gruffalo who reflects on why he wasn’t chosen to play the monster.

Jewson

Stranger Things (unofficial)

Parents with regular night-time rendezvous

Crocodile and expulsion of gas

Something to do with Trump

​And finally MyVoucherCodes is, at the time of publishing, two hours past its self-imposed deadline of 3pm for its own parody.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John