Business on the Move: Uber, Allianz, Princess Cruises and more

Uber has reportedly chosen 72andSunny as its global ad agency

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Agency wins

Uber is set to appoint 72andSunny as its global creative agency, according to reports. The MDC Partners agency will work on global campaigns for the ride-sharing app, it claims.

It is the brand's first review under newly appointed chief brand officer Bozoma Saint John, formerly head of global consumer marketing for Apple Music and iTunes.

Allianz UK has appointed digital agency Delete for its digital strategy and online overhaul, following a competitive pitch.

Delete will act as Allianz’ digital consultancy, advising on how its digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.

Princess Cruises has appionted Los Angeles-based independent creative agency Omelet as its agency of record.

As lead creative partner, Omelet will work closely with Princess on driving the brand’s integrated marketing efforts, building on its 'come back new' promise, focusing on digital, and bringing more travelers into the brand. Princess Cruises and Omelet will kick off their partnership by launching an integrated campaign in early January 2018.

Reef, the surf lifestyle brand, has appointed Los Angeles-based creative agency Haymaker as its creative agency of record.

The win comes after a competitive review and is the first agency-of-record win for Haymaker.

Legacy Hotels & Resorts has chosen Custard Communications to handle the public relations and marketing for the portfolio of hotels.

The hospitality marketing and PR agency will be responsible for creating and managing the marketing and communication plan for the Legacy brand as well as for key individual hotels.

Rebrands

​Lancashire-based marketing agency Arran Eleanor Creative Ltd, formed in January, has undergone a rebrand which will see the agency change its name to WestCoastCo.

Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

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