Twitter makes an insincere attempt to #GuessTheJohnLewisAd

Buster the Boxer, 2016's effort

John Lewis’ Christmas ad is one of the most anticipated pieces of creative to land during the festive period, the spot has such a cult of personality behind it that social media users have been speculating the potential storyline and themes of the spot.

Using the #GuessTheJohnLewisAd hashtag, social media users made full use of the new 280 character limit on Twitter to provide intricate stories about the indulgent and expensive work that defines the festive period.

The Advertising Association recently released research showing just how excited some members of the public were for Christmas ads.

The John Lewis ad has been teased with Under the Bed creative that has been pushed through social media, although it has been decoupled from the John Lewis branding to spark more speculation.

As you may have guessed, the body of suggestions from Twitter users are not entirely sincere.

And finally, probably the most likely to be correct, indicating that the John Lewis has become a genre onto its own.

The ad is due out tomorrow, you can get a peak at what is UnderTheBed after The Sun spotted the inevitable soft toy in stores early.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John