The Scottish Sun to launch three new radio stations with Wireless Group

A promotion for the temporary Scottish Sun pop up radio trial

The Scottish Sun is to make a venture into radio in partnership with Wireless Group in 2018 with three new digital stations each tailored to unique audiences.

News Scotland has previously worked with Wireless Group in piloting Scottish Sun pop-up radio stations The Scottish Summer Sun and The Scottish Sun Xmas Radio. The three channels are as follows: Scottish Sun Hits, Scottish Sun 80s and Scottish Sun Greatest Hits.

To promote the brave new push into radio, the publisher will roll out a marketing campaign that will culminate in promotional activity in its stable of newspapers that has a combined monthly reach of a reported 2.6m adults.

The two companies have a working relationship, both delivering talkSport’s take on Scottish football.

Alan Muir, editor of the Scottish Sun editor, said: “People love The Scottish Sun for many different reasons, but at heart it’s a desire to be entertained and to enjoy a bit of light relief in a fast-moving world. We see these new stations as a great opportunity to apply that renowned Scottish Sun fun factor to a slightly different audience, and to provide our followers with three new sources of feel-good music through digital radio.”

Richard Bogie, general manager of News Scotland, publisher of The Scottish Sun, said: “The Scottish Sun audience loves commercial radio, as we saw when we trialled the two pop-up stations last Christmas and this summer. That experience has given us the confidence to launch these new stations next year and we believe they will be effective vehicles for growing our reach, while creating excellent opportunities for advertisers and commercial partners.

“News Scotland is the fastest growing media brand in Scotland, boasting market leading newspaper titles and now with a real desire to boost our radio presence supported by our colleagues at Wireless Group. These new stations will be key to that strategy over the next year and beyond.”

These three new stations will launch in 2018, making up three of Wireless Group’s nine planned new entities.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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