Former PubMatic president Kirk McDonald was named chief marketing officer of AT&T Advertising and Analytics today (November 9), a role that will see him report to ex-GroupM North America chief Brian Lesser.
The US telco unveiled AT&T Advertising and Analytics when it named Lesser as its chief executive officer in August, and the addition of adtech veteran McDonald underlines the extent of its ambitions in the sector.
The new company, was established in Fall 2017 in anticipation of the closing of the Time Warner merger – which itself came under some doubt earlier this week – with the new entity geared towards creating an advertising platform focused on transparency and serving ads in brand-safe in premium environments.
With over 25 years of experience in the sector, McDonald (who was at Time Inc prior to joining adtech outfit PubMatic) will be responsible for the creation and implementation of the marketing strategy for the new company.
In a statement, Lesser described McDonald as a “transformational leader” who brings “invaluable experience in the media and advertising technology space.”