US Creative Work of the Week: Method fights dirty with Tiffany Haddish

Tiffany Haddish for Method

Fabric and personal care products company Method picked the right spokesperson for their 'Fight Dirty' public service-style campaign in Tiffany Haddish.

The tongue-in-cheek PSA starring the funny woman, by Kovert Creative, debuted at the start of cold and flu season, and the two-minute spot, titled 'Fight Dirty,' highlights the importance of washing your hands.

The 'Girls Trip' star views the sink area of a restroom from video monitors to see who is washing their hands after using the facilities. For those that don't, she responds with humorous outrage with lines like "you go back to the wall with the rest of the nasty men," and "this dude is disgusting."

She even gets to talk to some of those on camera through a loudspeaker, saying to a woman, "this is your inner sister, girl, could you wash your hands? I bet you didn't know your conscious was urban." When she sees people do it right, her responses are equally funny, like "I would eat off them hands...shoot, I might do a few other things..."

For her hilarious desire for cleanliness, Haddish earned Method US Creative Work of the Week honors, as voted by our readers.

To see the full spot, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

All by Kyle