The Trade Desk, a technology platform for ad buyers, has formed a strategic collaboration with mobile analytics specialist Pinsight Media with a view to improving the accuracy of its carrier data targeting capabilities.
The pairing will enable The Trade Desk to aggregate anonymised consumer data which can then be precisely targeted across devices for maximum relevance and reach.
Brian Stempeck, chief client officer at The Trade Desk, said: “Advertisers today want to accurately reach individuals with relevant messaging and scale – no matter which device they are on.
"With Pinsight’s highly accurate deterministic data, we enable advertisers to reach consumers on every screen through one single buying platform. This helps marketers make consumers’ advertising experience better and also eliminates budget waste.”
The enhanced data offering is available as part of The Trade Desk’s existing data management system and is available through its self-service media buying platform.