RFU renews Guinness partnership for a further four years

RFU renews Guinness partnership for a further four years

The Rugby Football Union has renewed its partnership with drinks giant Guinness for a further four years, extending and enhancing a period of partnership both on and off the pitch.

Guinness has been a steadfast proponent of domestic and international rugby over the past 40 years with the brand building a strong presence around Twickenham Stadium while working to improve the match day experience for fans.

This has seen the Dublin brewer become an official partner of West Fan Village Stage and Show as well as keeping the Guinness Surge Bar well stocked.

RFU chief executive Steve Brown, remarked: “We are delighted to be renewing our partnership with Guinness - a leading global brand that has a strong rugby association. Guinness has become synonymous with England Rugby and the match-day experience, and shares our aims to prioritise fan engagement so together we are looking forward to delivering more unbelievable match days to England fans.”

Going forward Guinness will work with English rugby players to deliver a range of content and experiences for all fans.

Last year O2 opted to renew its own ties with the RFU.

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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