The Weather Channel has been getting plenty of eyeballs on the station and its website, especially since while the numerous destructive hurricanes hit the Caribbean and Gulf Coast. Now, the reporters who brave the elements will have an outdoor brand covering their backs, literally, thanks to a new two-year partnership between Lands’ End and the Weather Channel.
The partnership will integrate the well-known apparel brand into the Weather Channel’s live in-the-field coverage by outfitting the network’s on-camera meteorologists exclusively in Lands’ End outerwear and apparel.
The two US brands cemented this partnership by forecasting the weather live from Dodgeville, Wisconsin as part of the kick-off. The Weather Channel’s on-air meteorologists will now be outfitted in Lands’ End apparel as they report everyday weather storytelling and severe weather coverage nationwide.
“We greatly admire the Weather Channel and respect its unwavering dedication to its millions of viewers as a trusted source for all weather conditions – especially in times of extreme severe weather,” said Jerome Griffith, chief executive officer, Lands’ End.
“At Lands' End we are passionate about developing high quality merchandise that our customers love, depend upon and trust. For over 50 years we have been designing clothing that embodies the values they live by and we are continually inspired to make our products better whenever possible.”
As part of this partnership, meteorologists will regularly share insights on product functionality in the field with Lands’ End, assisting the brand in enhancing its mission to continually improve and innovate their outerwear and apparel so that it performs under even the worst weather circumstances.
We’re thrilled to have Lands’ End as the official outfitter of the Weather Channel television network,” said Dave Shull, chief executive officer, Weather Group. “This partnership is a natural fit for our two companies. The Weather Channel and Lands’ End are both iconic American brands that remain authentic to their roots while innovating for today and the future.”
Lands’ End is providing outerwear and accessories for severe weather conditions, as well as everyday apparel for calmer weather, such as polo shirts and chino pants. For the first time, The Weather Channel’s on-camera meteorologists will have a coordinated ‘uniform’ for non-severe weather reporting.